GEO Essentials

Learn how AI search engines discover, understand, and cite websites.

Learning path · 13 guides

What is GEO?

Understand Generative Engine Optimization and why it matters for AI search visibility.

Learn how AI models like ChatGPT, Claude, and Gemini find, retrieve, and use your content.

Explore retrieval-augmented generation and how AI systems produce cited responses.

What are GPTBot, ClaudeBot, and PerplexityBot and how do they discover your website?

Learn about llms.txt and how it helps AI crawlers understand your site.

How structured data (JSON-LD) helps AI models understand entities and relationships.

Define and connect entities so AI models can better interpret and cite your content.

Craft content that answers questions directly and becomes a source for AI answers.

Understand how AI models decide which sources to cite and how to improve your odds.

Experience, expertise, authoritativeness, and trust signals for AI-era visibility.

Practical steps to increase the chance AI systems can find and reference your site.

Build a measurement approach for mentions, citations, and generative exposure.

Run a readiness checklist across crawlability, structure, content, and trust.